Services

Search Engine Optimization

Having a great website is of little value if your site is not found. We fine tune your site for higher rankings in the most popular search engines. A higher search engine ranking means your website will be found by more potential customers. Our approach brings you to the top of the “natural search” without the need to pay per click. This is the most cost effective approach to be found.

Guerilla Marketing

This aggressive approach uses creative non-traditional means to get your message in front of consumers at a very low cost for the advertiser. A term branded by Jay Levinson, guerilla marketing is as different from traditional marketing as guerilla warfare is from traditional warfare. Instead of throw marketing dollars at a non specific target, guerilla marketing carefully selects its target to obtain the greats return on dollars invested. Guerilla marketing utilizes unusual approaches such as indoor advertising. Indoor advertising is placed inside businesses in high traffic areas to reach the customers going into that business. Although the indoor advertising maybe placed in other high traffic areas the unusual placement is in the restroom. Restroom advertising accomplishes that holy grail of advertising the “captive audience”. Does it work? Imagine having a outdoor billboard where people would pull off the road to park in front of the outdoor billboard and stay there 30 seconds to a minute or more reading the advertisers message. Where other media struggle to verify that consumers see their ads with indoor advertising it is a given that the ads are viewed. Not just glanced at but truly a captive audience. Indoor advertising also allows the advertiser to target a specific demographic based on the customers walking into the business where the indoor advertising is located. With the placement of restroom advertising the advertiser can target by gender even changing the ad copy to appeal to the gender encountering the ad. The elusive 18 to 34 year old demographic can easily be found. Lifestyle is also easy to target with Health Club indoor advertising targeting the heath conscious active life style. Golf Clubs targeting golfers, Marinas targeting boaters, the possibilities are only limited by your imagination. Ironically, the restroom advertising placement which may cause hesitation in some advertisers, has some of the highest acceptance by those receiving the message. Consumers encounter these ads at a time when they want something to read. Because the indoor advertising is encountered while the customer is inside a business spending money the advertiser has found a customer able and willing to spend money.

Another guerilla marketing approach is experiential marketing this approach makes direct contact with target audience. This type of marketing gives consumers face to face or a hands on encounter with the advertisers product or service. Consumers are more likely to recall an experience they have had with the advertisers’ product or service. This approach can include product sampling. The distribution of samples to consumers can be highly targeted and is often done at an event where target demographic has gathered in mass. This method encourages the consumers use of product and is one of the most effective methods to get the product purchased once the consumer has tried the product. Product sampling can reach a large audience, or can be targeted on smaller specific demographics, depending on the advertisers’ objectives. Street teams are often used in experiential marketing. A street team is a group of people who ideally are a match for the target audience. The street team moves into the area where the target audience has gathered for an event, are involved in their chosen recreation, or where they work or live. Street teams were pioneered by the Music Industry and are perfect example of guerilla marketing. Wall projections are a dramatic way to “spot light” a brand. This guerilla marketing approach utilizes a light projection on a large wall usually around a event or placed in view of an area where massive traffic is anticipated. Virtually everyone in the area experiences the brand. When unexpected, the intended recipient is surprised by the dramatic display an is sure to remember the encounter and also tell others about it.