Hiring a web design agency is critical for the success of any business in St. Pete. Here are some tips from the experts at Strategic Media on creating a remarkable site.
1: It is not about what you want; it is about what your clients need
Many business owners in St. Pete decide not to have a web design agency to assist them when creating their internet presence. This often leads to websites based solely on what the owners want, rather than what their potential clients need.
It is vital you keep the needs of potential customers in mind when designing your web page. This does not mean you cannot have the website you want, but it does mean you might have to compromise when it comes to a few details.
2: Font Matters More than you Think
While a cute swirling cursive font might fit well with your St. Pete company’s style, it might be the wrong choice for your webpage. A complicated script draws attention away from your business by putting the consumer’s focus on attempting to read the writing. While these fonts are cute for invitations and decorations, be more practical when selecting a font.
Practicality does not mean sticking to Times New Roman or Calibri throughout your entire site, but it does require putting more thought into your choice than how pretty it is. A local web design agency would take a few factors into consideration before choosing, such as:
- How legible your font is for those on computers as well as mobile devices
- The size of your typeface, which should typically not be smaller than 16pt
- How many fonts you use. More than three is generally seen as excessive and confusing
- The contrast between font and background color choices
3: Simple Navigation is Vital
While a complex layout might fit your personality, any web design agency can tell you that this is not the way to go. If potential consumers in St. Pete cannot find the options they want within a few moments, they will return to their search results and find a site that is more user-friendly. A web design agency always keeps customers in mind throughout the creating process. Ultimately, appealing to client needs is the most crucial factor in webpage creation.
Other Design Tips to Crush Your Next Website Project
- Make Site Speed an Absolute Priority
- Leverage the Fold
- Prioritize Scrolling Over Clicking
- Direct Attention with Visual Cues
- Use People in Pictures (But Avoid Stock Photos
4: A Truly Successful Site needs Search Engine Optimization
Search Engine Optimization, also referred to as SEO, is a process that works to get your webpage to the top of search results. Search engines are continually crawling the web and analyzing sites to put the best at the top. SEO takes time, experience, and patience, but the increase in business is well worth the work.
An exceptional web design agency offers an SEO package to clients to keep them up to date on the latest algorithms and changes in the industry. SEO is constantly changing, but with the right team behind you, St. Pete business owners will not have to stress about it.
Strategic Media, Inc.
At Strategic, we use our expertise to turn your dreams into reality. As a top web design agency in St. Pete, we are always researching and updating our processes to create sites that are optimal for potential customers while still giving St. Pete business owners the online presence they imagined. Along with our services in site creation, we offer social media management, SEO, and more. To learn more about how we can enhance your online presence, visit us online or call us at (727) 531-7622.