Advertising and Marketing | Challenge and Solution

By December 23, 2013Online Marketing
Advertising and Marketing Solutions

The Challenge

The world of Orlando and Tampa Advertising and Marketing is on the brink of a major change. The solutions of the past no longer work. The landscape is now changing rapidly. The companies that survive and thrive in the current environment will have to adapt to the changes. The focus must be on Orlando and Tampa advertising that works. Large and small companies alike want to be able to measure the return on investment (ROI) from their advertising.

Orlando and Tampa Advertising and Marketing should not be viewed as an expense, but as an investment. In truth, effective advertising should be the best investment a business can make if you select advertising that works.

The Solution

Since 1995 Strategic Media has been Central Florida’s leading advertising and marketing company specializing in non-traditional advertising. We service the central Florida markets of Tampa, Clearwater, St Pete, Sarasota, Lakeland and Orlando. We work with small to medium size companies, helping them find innovative advertising that works in today’s market. Our objective is to understand who our clients want to reach and aggressively go after that target audience. Not just reaching the target audience but also ensuring, through Orlando and Tampa advertising placement and creative advertising design, that the ads are actually seen and the advertiser’s message delivered.

In today’s economic climate it is vital that the Orlando and Tampa companies’ advertising and marketing efforts focus on the consumers who are still actually spending money.

We employ data mining research to determine which consumers are actively spending and target those prospects. Dollars spent on Orlando and Tampa advertising and marketing to unqualified prospects are advertising dollars wasted. Also, through strategic placement of the client’s Orlando and Tampa advertising, we can reach the desired demographic by lifestyle, age, income, and gender.

Most Orlando and Tampa businesses recognize that they must be available to buyers online by way of a professional website and quality internet marketing.  Their internet marketing may include the use of Social Media or online discountTampa coupons sent by e-mail or cell phone. The internet is by far the fastest growing area of advertising and marketing in the world. But to succeed online the website must be found. The path to having an effective online advertising presence is fraught with dangers that can cause Orlando and Tampa businesses to rapidly lose money invested in the wrong internet marketing efforts. The good news is that advertising and marketing placed online allows businesses to more easily verify the return on investment (ROI) from their advertising and internet marketing efforts. This allows the business to determine if they have found advertising that really works.

For most businesses a successful website design will not be enough. Effective advertising that works does not normally result from the use of one advertising approach or one advertising medium alone. There is a synergy that happens with advertising that works. Research has proven the use of multiple advertising approaches results in an overall greater response than if each advertising medium was launched separately. To succeed online with internet marketing, you should complement your internet marketing presence with other Orlando and Tampa advertising that works. A direct mail discount coupons campaign can be backed up with online discount coupons sent by e-mail or cell phone.

It is not enough to create a website design and then leave it alone. For this to be advertising that works an online internet marketing presence requires constant maintenance. Search engine optimization (SEO) is essential if the consumer is going to find your website without the necessity of the business employing pay per click. The process of search engine optimization (SEO) is complicated. To be effective long term, it requires considerable expertise. The most common approach is for a company to find someone to manually do the search engine optimization. Results from these efforts will vary with the expertise of the agent employed and the frequency of the efforts. The task of search engine optimization is ever changing because the search engines constantly change the requirements needed to rank a website high in the search. Our approach to SEO keeps the search engine optimization under way constantly, twenty-four hours a day seven days a week. This approach stays on top of the changes being made by the search engines and keeps our internet marketing clients at the top of the searches.

Orlando and Tampa advertising should be a Central Florida company’s most profitable investment. However, most businesses feel that they money the spend on Orlando and Tampa advertising is an expense that they probably will not recover. With the help of our Orlando and Tampa advertising agencies you can truly discover Tampa Bay and Orlando advertising that works.

Advertising and Marketing Strategies

According to Fitch Ratings, “The trend that will continue to affect the media universe…is the ongoing shift in advertising dollars from traditional media into non-traditional media…and ad spending continues to follow consumer patterns.”

Non-traditional advertising has gained tremendous momentum in recent years, thanks to its overwhelming success and its economical price. Traditional forms of marketing, such as print and broadcast, have become less and less effective and verifiable. Creative marketers are seeking new ways to capture the attention of consumers.