
The Challenge The world of Orlando and Tampa Advertising and Marketing is on the brink of a major change. The solutions of the past no longer work. The landscape is now changing rapidly. The companies that survive and thrive in the current environment will have to adapt to the changes. The focus must be on Orlando and Tampa advertising that works. Large and small companies alike want to be able to measure the return on investment (ROI) from their advertising. Orlando and Tampa Advertising and Marketing should not be viewed as an expense, but as an investment. In truth, effective…