” As a digital creative agency in Clearwater, we know a thing or two about building a successful email campaign”
Newsletters and e-shots are an essential online marketing strategy for all businesses in the modern, digital marketing, digitally-minded day. But with so much competition out there, you really do need to make the effort to stand out. If you want to increase your open rates and publish click-throughs that convert – this guide is for you.
How to Build Better Emails: Tips from a Digital Creative Agency
Write a title they cannot resist
If you want to avoid your email being tipped into the trash, your title must grab their attention. If your email is related to a promotion or stock clear out, include that. On the other hand, you could write something witty, inspirational, or even present a question for an informative newsletter. For some brands, using emojis works like a charm. But, always be mindful of character length so that the whole title shows up.
Format your images
Image selection is a crucial element in your marketing emails, and they should reflect the nature of your email. Do not overuse images and ensure that those you select are high resolution and sharp. However, we shouldn’t need to remind you about optimizing and compressing them! Correctly displayed images are the backbone of a Clearwater digital creative agency’s strategy.
” Image selection is a crucial element in your marketing emails “
Make your CTA clear
What do you want your subscribers to do once they’ve read your latest email? Respond to your call to action, of course. That means you need to, first, make it crystal clear. Use a button icon with a short and compelling prompt. Place it strategically and repeat it at the header and footer if your email is long.
Consider your mobile audience
Chances are that your subscribers will open your latest alert on their smartphone or tablet mail app rather than a desktop. In that case, you need to make sure that every email you create is appropriately formatted for those reading on the go. A digital creative agency can help you with this if you need additional support.
Keep it coherent
A visually pleasing layout is always a must. You should avoid dense areas of text and cluttered images. At the same time, don’t overwhelm your readers with too much content that jumps around different topics. Anchor your email campaigns around promotions, the changing seasons, topical events, and ensure that there is consistency throughout. This will help you keep your email concise and, as a result, prevent your reader’s attention from straying.
Always do a test on your email before you circulate it to your mailing list. Send it to a co-worker or two. This gives you a chance to check the formatting and that all your links, videos and fonts are displaying in a way that your readers won’t be able to resist.