In this digitally dominated age, the businesses in St. Petersburg that have the greatest competitive advantage are those with a strong online presence and professional web design. Today, the majority of consumers will research a company online – either from their mobile phone, tablet, or desktop computer – before deciding whether or not to do business with them.
So, needless to say, what they see when they Google your products, services, or even company name matters. Your site is often the first impression customers have of your brand, which is why it is nearly impossible to get ahead without professional web design in St. Petersburg.
Elements of an Effective Website Design
What constitutes as “professional” will vary based on personal tastes and stylistic preferences, and will vary depending on the type of industry you work in. However, for the most part, it includes the same core elements, such as the following:
- Clear brand identity: When someone visits your website, they should immediately know what it is that your business does. They should also be able to get a sense for the type of organization you are, which can be communicated through everything from the colors and fonts you use to the wording of the site’s content.
- Easy navigation and usability: Professional web design ensures that once a visitor lands on your site, they will be able to quickly and easily find what it is they are looking for – whether that be a number to call, directions on how to do something, a product they are interested in purchasing, or something else.
- Quality content: In addition to having a layout that is easy to navigate, it is also important that your site be filled with rich, informative, and engaging content – meaning high quality images and uniquely written pages.
What’s On the Inside Counts, Too!
It’s not just the aesthetic presentation that can mean the difference between amateur and professional web design. It is also important to pay attention to what is going on in the backend, where you’ll find the coding and HTML. For example, if it is not optimized for search engines, the people who are searching for your products and services will never come across your site. Furthermore, if its functionality doesn’t translate across all mobile devices and screen sizes, you may be losing out on potential customers who use their phones to shop.
When you use the right professional web design company in St. Petersburg, you will be able to utilize the latest tools and technologies that take your site to the next level, including shopping carts and online payment functionalities.
Need Professional Web Design? Call Strategic Media, Inc.!
At the end of the day, people aren’t going to take you very seriously if you have an outdated website with poor functionality and an eye-sore for design. If it doesn’t look like a lot of effort went into the making of your company’s site, visitors will assume that’s the same type of lackluster attention they will get with your services.
The only sure-fire way to get a professional web design for your business is to call a professional web design company in St. Petersburg. Leveraging their expertise, tech-savviness and web design skills will allow you to focus on more critical aspects of your company. When you’re ready to have the best site customized just for your business, give Strategic Media a call!