Having a content marketing strategy is essential to the growth of your business. Content marketing isn’t something you want to rush into with no plan. You’ll end up with chaotic content, and no one will understand what you’re trying to say. Additionally, if you have a plan, it will make the process much smoother, and you won’t feel so stressed.
Figure Out The “Why?”
Content marketing, as you dig further, can become very complicated. It’s common to get caught up in all of it while missing the main point. Why are you writing content, and what are your intentions? Maybe you want to create a better user experience or build better connections with potential customers, regardless of why you want to figure out why you’re creating content. Then document all of your goals to execute them properly.
Communicate With The Right Audience
Once you figure out the goal for your content, you want to ensure you’re communicating the right information to the correct audience. This is a crucial aspect of your content marketing strategy. Suppose you’re targeting your content towards people who don’t intend to buy anything. Or you’re representing values that are not relevant to your audience. You will see no benefits from your marketing efforts. Doing keyword research is one of the ways to figure out what your targeted audience is searching for.
Track Your Progress Using The 4 Categories Of Content Marketing Metrics
- Consumption Metrics – or “basic” metrics explain how many people accessed your content. For example, the thing’s like your views and downloads. This is probably the most straightforward way to track your progress.
- Sharing Metrics- The title is rather self-explanatory, but sharing metrics describe how consumers share your posts with others.
- Lead Generation Metrics- This category is essential because it allows you to track the leads generated from your online content so you can then figure out your ROI.
- Sales Metrics – This one is also a bit self-explanatory. But basically, did that piece of content make you any money?
Less Is More When You’re Executing Your Content Marketing Strategy
If your previous content marketing strategy isn’t working or you didn’t have one in the first place. Then opening the flood gates for content is not the way to go. Less is more when it comes to your posts and pages. It’s a quality over quantity type situation. You want to re-purpose old content to suit your target audience and their values better. Not just drown your consumers in the information that they have heard a million different times.
Creating an easy content marketing strategy that works is well within your reach with Strategic Media Inc. Grow your business and connect consumers with your brand through proper content marketing with a strategic approach. If you have any questions or want information on our social media marketing, or web design services give us a call at 727-531-7622 or contact us online.