Local Business Marketing in St Petersburg, has never been more essential. With so many gyms, restaurants, breweries, bars, entertainment attractions, stores, and more closing their physical doors due to the COVID-19 pandemic, it’s more important than ever to market your business online.
Celebrities, influencers, and government officials are urging people to support their local businesses. They’re encouraging consumers to shop online, order take-out and buy gift cards if their financial situation allows.
But how is your community going to support you if they’re unable to find you?
Local Business Marketing in St Petersburg, is one of the smartest ways a small business can market their products and services, especially now. Rather than copying the marketing strategies of large corporations and trying to reach the masses, local business marketing focuses on reaching customers in a few-mile radius. Marketing locally means reaching your neighbors, your community, and the kind of people who want personalized service and products.
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One of the most effective ways you can reach your local market is through SEO.
Think of the last time you needed a plumber, for example, where did you go? If you’re like 88% of Americans, you likely utilized Google to search. And your search probably looked something like: “plumber in St Petersburg, FL.” And if you’re like 75% of users, you didn’t click past the results on the first page.
This means there’s a solid chance that the plumber you ended up hiring was one who utilized local SEO.
If your business isn’t on the first page of the Google search – then you’re missing out. It’s time to start utilizing local SEO to market your business. Get found by your customers and clients where they’re looking for you.
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Social Media Marketing
Social media is all about… being social. And if you use it right, as a local business, it’s an extremely effective way to connect with your community and even get some free publicity.
If you’re active on Instagram and Facebook, especially, you likely see your friends and followers posting recommendations, suggestions, pictures of meals out at restaurants, new purchases, and more. And when they post about a brand or company they love, what do they do? They tag them, check-in, and mention them in comments. But if you’re not present or active on social media, then all that love your customers are showing to their friends and family (your potential new customers) is a dead-end.
If you’re not on social media platforms, you’re missing out on the conversation. You’re also missing out on all the potential hype around your local business. Get involved, talk to your neighbors, collaborate, show your local pride, your brand personality, and the people working hard behind the scenes. Get social!
Strategic Media Inc., established in 1995, is a local business located in St. Petersburg, Florida, just like you. We have our finger on the pulse of the community. We also have a strong and experienced understanding of Local Business Marketing. Let’s work together to ensure our neighbors find you, and our community continues to prosper in these uncertain times.