Local SEO in Sarasota is the best way to get in front of your target market and stand-out from the competition. Whether you have a physical location or offer a local service you need to prioritize this marketing strategy. Here’s a quick guide on the what, why and how of SEO in Sarasota:
What is local SEO?
Local SEO is how search engines prioritize the most relevant results for users based on geographic location.
Why do I need Search Engine Optimization?
Local SEO is especially important for businesses with a physical location and shoppers in need of local services. Even if you don’t have a physical location but you offer a local service such as dog walking or lawn maintenance you’ll need to ensure the people looking for you in your area can find you.
For example, if you’re looking for “pool maintenance” you’ll want results specific to the Sarasota area since that’s where your pool is. The same works for the business owner if their market is Sarasota, they want to ensure they’re reaching Sarasota locals.
SEO Best Practices
Is it possible for you to do your own local SEO? Of course! Here are a few things you can do to help optimize your business’s exposure:
- Claim your business on Google. Setting yourself up, adding your website, phone number and physical location is an important first step.
- Ask for reviews from happy customers. Once your business is set up in Google request that your most loyal customers review you there. Google will often rank listings with more reviews higher in the search. If you want to learn how to report a fake review to Google My Business click here.
- Create local content. Content marketing should be genuine, so provide your target market with the information that they need. For example, if you’re a dog walker in Sarasota, you can provide your users with a blog post on “The Best Dog-Friendly Cafes in Sarasota.” Creating relevant local content will attract your target audience to your website where they’ll see you as a local authority on the topic.
- List your location on your website’s pages. Plug your address in on your Homepage, within your About Us page, and on the Contact page to ensure the user AND Google can find your location easily.
Local SEO in Sarasota requires consistency and regular maintenance. Search engines need to see that you’re constantly creating new content and following SEO best practices, which is always evolving. You have a business to run, so it may make sense to hire a local SEO agency in Sarasota to help manage your SEO.
Hiring Strategic Media as your local SEO company.
Strategic Media has over 20 years of local SEO experience in the Sarasota area. When you hire Strategic Media, you’ll be working with our team of experienced SEO experts to develop a content strategy and optimize your online presence, and make sure you have proper site structure, to reach your local Sarasota market. Click here to get your free site assessment or call us at (727) 531-7622 for more information.