The Basics Of Social Media Marketing
The Pew Research Center says that nearly 70% of Americans have at least one social media platform. In this day and age, almost everybody’s on social media, which creates an excellent opportunity in terms of marketing. Social media gives business owners the chance to connect and communicate with their customers on a more personal level. It’s not just about selling things but creating a personality for your brand that will extend to your viewers on a given platform.
Different Social Platforms
The posts you make need to be specifically tailored to each platform. When you’re creating content, it needs to be specifically directed to your audience and the platform. If your target audience is on Facebook, but all your posts are on Instagram, this is an issue. None of your content will reach your buyers, and your traffic remains unaffected.
For example, YouTube has four main categories people popularly search for, music, comedy, “how-to” videos, and pop-culture. There are many reasons to use YouTube for business. If none of these categories are relevant to your brand, then it’s unnecessary to post videos on YouTube for social media marketing.
1. Include Videos and Pictures
You want to ensure that your posts are visually appealing. If reading your social media posts feels more like a chore than potential customers will just scroll right past. It’s actually said that content with relevant pictures gets 94% more views. Something as easy as a picture could gain you so much traffic. Videos are also a great way to get people engaged with your content.
2. Communication Is Key In Social Media Marketing
Regardless of the platform, your users expect rather quick responses. If they leave a question in a comment under your post or direct message you, you shouldn’t leave them waiting. Create an excellent user experience by remaining consistent with your communication on social media. This allows potential customers to feel heard, and it forms trust between the user and your brand. You can compare it to the importance of creating consistent blog content.
3. Share engaging content
Creating engaging content seems pretty apparent, but it’s often overlooked. Your posts should not all be about you and your product. The point of social media marketing is connecting people with your brand. It’s making thing’s about more than just your product.
Using relevant hashtags are a great way for people to find your business. Hashtags are a way to group an audience towards specific content. If you want your social media posts to rank better in search results, hashtags can be beneficial and are a key element to social media marketing.
5. Observe Competitors
It’s essential that you’re watching and analyzing your competitors. You have a lot to learn from them. What kind of content are they making and which platforms are they posting to. If their rankings are high, then maybe there are a few tips and tricks you could use yourself.
Social Media Marketing Conclusion
Social media marketing is complex, and there’s not just one way to do it. Each post need’s to be specific to the platform and your target audience. Remember that social media marketing is about connecting customers with your brand, not shoving products and ads in their face. If you have any questions or are looking for an elite company to perform your social media marketing, call Strategic Media Inc. at (727) 531-7622, contact us online for more information, or click here for a social media quote.