What will people find when they search for your name or company online? The answer may end up costing you more money than you can imagine. Your personal and professional reputation and brand are your most valuable assets. Without a proactive reputation protection plan in place, your stature could be at risk.
Online Customer Complaints
Online attacks on companies and individuals can come from many sources. The frequency of these online attacks is growing daily. Unhappy customers can anonymously post their complaints online. Customers are even using this method to avoid paying legitimate debts. In the past, businesses would usually have an opportunity to respond when such complaints were made with the Better Business Bureau (BBB) in Tampa, Clearwater, and Orlando, St Pete, or The Florida State Attorney office. These agencies would act as impartial arbitrators to determine the validity of the complaint and help to resolve the complaint fairly for both parties. Once resolved, the matter lost relevance. Now, the posting of online complaints seldom offer the attacked party an impartial resolution. You can even have your day in court, win the case and still have the losing party retaliate online. Because the attacker is usually anonymous, they are fearless, saying anything to harm the party being attacked.