Most Tampa business owners recognize that even in a slow market there are still consumers that are buying. The million dollar question is how to connect with those buyers. Most of the traditional methods of marketing have either stopped working or do not produce enough profit to justify their expense. So where should a Tampa business turn for results today? The answer is already clear to most: the internet. The challenge however is not in knowing where to find the buyer, but how to be found by the active buyers who are looking for your business online.
You don’t need to spend a fortune to be found.
SEO vs. PPC
You don’t need to spend a fortune to be found.
SEO vs. PPC
The unfortunate truth is that most consumers doing searches either prefer the main body of the search page or actively avoid the sponsor links section of the search page. PPC does have value when used properly and with a clear understanding of objectives, cost and budget. PPC in Tampa can deliver immediate results if the user is willing to bid a high enough dollar amount to arrive at the top of the sponsor link section.
Cost of SEO in Tampa
The best prospects in Tampa today are those that have already made a decision to seek out products and services, and are actively looking for the right company to meet their needs. Resent research studies have shown that over eighty percent of consumers will look for the company they will purchase from online. Those not looking online tend, for most businesses, to be outside their target demographic anyway. This is where SEO Tampa becomes the best answer for most Tampa based businesses. SEO is the science of building a new website or correcting an existing website to conform to what search engines, such as Google, Yahoo! and MSN (Bing) require to bring that website to the top of the Tampa consumer’s search. To do this long term and correctly the optimized website must deliver what the consumer is searching for.
The key for Tampa businesses is to select the best company to handle their search engine marketing. PPC is relatively easy to master. SEO is not so easy and few can do it well. This search engine optimizer selection process becomes more and more critical as larger numbers of Tampa businesses fight for the top ten positions in the organic search.