Do you have a favorite website you check every day? Most of us do and we’re excited to see what has changed day to day. It’s the reason we keep going back to that site because there’s something new to read, see, or interact with during each visit. The more active the website is, the more likely you are to tell someone you know about it. Sounds like a successful business model, doesn’t it?

There’s more than one reason that websites keep their content fresh and updated.

Updated content is the reason people will come back to a website, but it also provides a wider range of appeal to individuals and search engines. Think about it – the more relevant information a website offers, the more likely it will appear in a search. The more information a website has to offer, the more likely it will be linked to. Content is what captures the attention of people and search engines! Search engines are not the only vehicle for website traffic.

Social media is a big part of website content.

These applications allow businesses to keep customers updated on what their company is doing, as well as provide relevant news and direct communication with customers. Social media gives companies a voice to let everyone know who they are, their activity, and also a way to converse and get feedback with customers.

Blogs have some similarities with social media in terms of providing information and a company voice. They probably are not updated as often, but they are typically longer pieces of content that can showcase a specific focus. Blogs provide more in depth research than social media, and they may in fact be linked via a company’s social media. Social media can be a foot in the door to prospective clients and blogs will keep them coming back to your site. Both are great ways of keeping people’s attention by speaking to them on a more personal level.

A website’s design also plays a role in customer appeal.

Aesthetics can be the deciding factor of how interested a person is in exploring a website, therefore impacting how long the person spends on the site or if he/she will revisit the page– making it easy for customers to navigate a website and access its resources makes the experience much smoother and satisfactory.

Just having a website won’t attract customers or send a message loud enough for people to hear; a website’s content needs to be updated in order to stay relevant in specific markets. Updating content will provide an engaged customer experience while also making sure it appears during web searches.