When YouTube was named the number two search engine (after Google) in 2014, nearly one out of two people on the Internet was visiting the website, according to CNBC. Today, with over 1.3 billion users, and local versions of the site available in 70 countries (according to the Statistics Brain Research Institute), the website continues to dominate and dictate the online video space in ways we’ve never experienced before. This can mean new opportunities for exposure when using YouTube for business.

Why You Need YouTube for Business Exposure

So what does this exposure mean for your business or company? Simply put, it’s imperative to take advantage of YouTube for business if you want to be important, and remain a part of the conversation, no matter who you are or what you do — soon, words and pictures on a website or blog just won’t be enough.

Utilizing YouTube for business is a special power — video portrays emotions, and offers dimensions you can’t get from plain words on a screen or paper. From tutorials to games to personal introductions—consumers are wanting more than they’ve ever wanted before; consumers are demanding video content. Now more powerful and wide-ranging than TV, YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S., according to statistics on YouTube’s website. This can mean that your target audience can increase substantially when using YouTube for business.

Reach More Consumers Using YouTube for Business

As of March 2015, YouTube was reaching more than 80 percent, of all Internet users in the U.S., according to comScore data, and that number continues to grow. The majority of U.S. Internet users in every age group, from 18-24, to 65 and older, are now using YouTube, according to Digiday. In just a few years’ time, the video-streaming service has become ever more crucial for any person, business, or brand to stay relevant.

It’s 2016, and we’re officially a video-obsessed culture. We make videos with our phones, our tablets, our computers, and of course, our cameras and/or video cameras. Yet, because we make videos so easily, and so frequently, we’re learning to expect videos at that rate, too.

While humankind always thrived on communication, platforms on which we communicate are rapidly emerging, changing, and even merging together. Considering how rapidly YouTube continues to grow—the truth of the matter is, we’d be doing ourselves an even bigger disservice if we chose not to stay on board.