As you’re searching the web, you’ll notice that there’s not an indefinite “best time” to post a blog. It’s dependant on many factors, including, your specific market, and whether you’re looking for engagement through comments, to gain links, or just increased traffic in general.
Different times may benefit different aspects of your blog. So here is a guide to choosing publishing times that directly aid in reaching your content marketing goals.
The best time to post a blog and will likely get the most traffic is at 11 a.m on a Monday morning. The weekend is over and people are searching for a little pick me up at work. Monday is also a productive day for many.
For example, someone might look for information on how to finally get their tomatoes to grow, or some other random tasks they’ve been putting off.
Looking For Engagement?
The time people are most likely to engage is when they’re relaxed. Which makes Saturday morning around 11 a.m a great time to post. Think about it, after a long day at work and running errands, there’s not much energy left to work with. A Saturday morning is full of opportunity and many feel inclined to engage with your content.
Consistently Publish Blogs
Unlike social media posts or emails, people read blog posts that can be years old. So of course when you post a blog can have an impact, but your main focus should be creating quality content and posting often.
Posting quality content every other day is highly recommended and has been shown to increase traffic, convert that traffic into leads, and contribute to greater link building. So stay consistent and you will reap the benefits!
Creating Quality Content Giving Value, Not a Sales Pitch
Your content should not come across as an advertisement. Nobody wants to feel like there’s a product or service shoved on them. It scares consumers away and comes off generally inauthentic.
In a world full of scammers, and money-hungry business owners, it’s absolutely essential that consumers feel like you’re a trustworthy source for information, products, or services.
Engage readers with blogs that are informative, useful, and not too “salesy.” Your goal is to solve readers’ pain points with content that is easy to digest. In return, you create a sense of trust between you and the reader. They now may recommend your business to friends and family, and you’re creating loyal repeat customers.
Taking Your Blog To The Next Level
If you’re looking to kick things up a notch, our team at Strategic Media Inc. has the skill and experience to get traffic flowing to your site, enhance your link-building strategy, and create high-quality content.
With over 25 years in the industry, we have perfected an elite SEO strategy that we tailor to your specific goals. Every business is different so every marketing strategy needs to be as well.
Contact Strategic Media Inc.
The world of SEO is a big one. There are many, many, aspects that will affect your rankings in the search engines. Our team has dedicated years to learning and understanding these ranking factors and looks forward to extending this knowledge to you and your business.